Hi! I’m Max.
In 2011, my partner Lyuba and I started a family design team. We wanted to bring to life something practical yet unusual. Then Lyuba said, “Bags. Everyone needs at least one.”

We began experimenting and created our first two models: the Dirigible Bag and the Milk Can Bag.
Since then, we haven’t stopped.
We’ve now designed over a hundred unique bags and backpacks.
Many are made to order, carefully crafted as we work with clients through the design process.

Each bag is born from a shape and a story, crafted into something real.
At KrukruStudio, we focus on character, craftsmanship, and the joy of carrying something a little different.

Our work has been featured by Daily Mail and Bored Panda.
And here, charming Felicia Day is getting one of our Reel-to-Reel bags right at the beginning of her FLOG!

Here’s our Instagram, Facebook page and TikTok!